Outputs (32)

Financial Services in Nigeria: The Path Towards Financial Inclusion, Economic Development and Sustainable Growth (2024)
Book
Soetan, T. O., & Mogaji, E. (2024). Financial Services in Nigeria: The Path Towards Financial Inclusion, Economic Development and Sustainable Growth. Springer Nature Link. https://doi.org/10.1007/978-3-031-62340-0

This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial inst... Read More about Financial Services in Nigeria: The Path Towards Financial Inclusion, Economic Development and Sustainable Growth.

Higher education management in developing countries: a bibliometric review (2024)
Journal Article
Olaleye, S. A., Gbadegeshin, S. A., Balogun, O. S., Agbo, F. J., & Mogaji, E. (in press). Higher education management in developing countries: a bibliometric review. Information Discovery and Delivery, https://doi.org/10.1108/idd-02-2024-0033

Purpose
This study aims to investigate scholarly works on higher education management from emerging economies. It investigates how higher education management has evolved in emerging economies.

Design/methodology/approach
This study is quantitat... Read More about Higher education management in developing countries: a bibliometric review.

Strategic marketing for sustainable sports travel experiences (2024)
Journal Article
Farinloye, T., & Mogaji, E. (in press). Strategic marketing for sustainable sports travel experiences. Journal of Strategic Marketing, 1-15. https://doi.org/10.1080/0965254x.2024.2443418

This study introduces the concept of Strategic Marketing of Sustainable Sports Travel Experiences, situated at the intersection of sports management, strategic marketing, and sustainable transport. It develops a novel framework grounded in Stakeholde... Read More about Strategic marketing for sustainable sports travel experiences.

Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry (2024)
Journal Article
Moharrak, M., & Mogaji, E. (2024). Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-08-2024-0490

Purpose
This study aims to fill critical research gaps by providing empirical evidence on the practical application of generative AI in the banking sector. It explores managerial preparedness, regulatory compliance and data privacy challenges in imp... Read More about Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry.

Ownership of contactless data in urban transportation systems (2024)
Journal Article
Farinloye, T., Alimo, P. K., Bhatt, S., Fwangwen, T., & Mogaji, E. (in press). Ownership of contactless data in urban transportation systems. Discover Cities, 1(1), Article 32. https://doi.org/10.1007/s44327-024-00034-2

This paper examines the landscape of contactless transport payment systems in developing countries, focusing on data ownership, regulatory challenges, advantages, disadvantages, and implications. It explores the roles of city authorities, contractors... Read More about Ownership of contactless data in urban transportation systems.

Commuter-to-Commuter interaction’s impact on travel satisfaction and wellbeing for commuters with disabilities (2024)
Journal Article
Mogaji, E., Ugboma, O., Farinloye, T., Phong Nguyen, N., & Oginni, A. (2024). Commuter-to-Commuter interaction’s impact on travel satisfaction and wellbeing for commuters with disabilities. Transportation Research Part D: Transport and Environment, https://doi.org/10.1016/j.trd.2024.104401

This study investigates the influence of fellow passenger interactions on travel satisfaction and wellbeing among commuters with disabilities (CWD) in a developing country. Employing qualitative methods such as ethnography and interviews, it explores... Read More about Commuter-to-Commuter interaction’s impact on travel satisfaction and wellbeing for commuters with disabilities.

High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram (2024)
Journal Article
Farhat, K., Aslam, W., Mogaji, E., & Shah, S. S. H. (2024). High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram. Journal of Creative Communications, 20(2), 245-262. https://doi.org/10.1177/09732586241257733

This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several In... Read More about High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram.

Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies (2024)
Journal Article
Farinloye, T., Omotoye, O., Oginni, A., Moharrak, M., & Mogaji, E. (2024). Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2388

The digital divide remains a formidable challenge in emerging economies, highlighting disparities in technology access and utilisation. This study explores consumer engagement with mobile payment applications for transportation in Lagos, Nigeria, a c... Read More about Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies.

Financial Services Marketing (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Services Marketing. In Financial Services in Nigeria (213-243). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_8

Financial services marketing in Nigeria presents unique challenges and opportunities within a utilitarian and regulated environment. This chapter explores five key strategies employed by financial institutions to navigate these complexities and foste... Read More about Financial Services Marketing.

Modernization of the Nigerian Financial System (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Modernization of the Nigerian Financial System. In Financial Services in Nigeria (245-268). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_9

The modernization of Nigeria’s financial system reflects a strategic response to globalized banking trends amidst digital transformation, the nation’s unique landscape, and demographic shifts. Initiatives such as the Cashless Policy, Naira Redesign,... Read More about Modernization of the Nigerian Financial System.