Outputs (10)

Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly (2016)
Book Chapter
Jain, G., & Rakesh, S. (2017). Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly. In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (291-303). IGI Global. https://doi.org/10.4018/978-1-5225-0997-4.ch016

Smartphone users download the apps after the enormous popularity in this mobile world and then eventually delete those apps. There are various factors like frequency, relevance and space it consumes in the phone, which decide a user's preference for... Read More about Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly.

University Website Design in International Student Recruitment: Some Reflections (2016)
Book Chapter
Mogaji, E. (2016). University Website Design in International Student Recruitment: Some Reflections. In International Marketing of Higher Education (99-117). Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-54291-5_5

This chapter proposes a new conceptual framework of university website design as a communication tool in marketing higher education to international students. It provides some perspectives as to why current web advertising may not be an effective mar... Read More about University Website Design in International Student Recruitment: Some Reflections.

Fiscal Policy Sustainability in the Euro-Periphery (2016)
Book Chapter
Legrenzi, G. (2016). Fiscal Policy Sustainability in the Euro-Periphery. In Public Sector Economics and the Need for Reforms. https://doi.org/10.7551/mitpress/9780262034449.003.0008

Environmental Reporting: An Analysis Of Global Creditability Initiatives (2016)
Book Chapter
Helfaya, A., & Kotb, A. (2016). Environmental Reporting: An Analysis Of Global Creditability Initiatives. In Green Economic Development Initiatives and Strategies (625 - 654 (30)). IGI Global. https://doi.org/10.4018/978-1-5225-0440-5.ch027

The ultimate question of most business practitioners and policy makers now is how to reduce corporate negative environmental performance. One of the most effective ways is to help corporations to set the key performance indicators (KPIs) of their sus... Read More about Environmental Reporting: An Analysis Of Global Creditability Initiatives.

The changing nature of professional and managerial work: issues and challenges from an empirical study of the UK (2016)
Book Chapter
Worrall, L., Mather, K., & Cooper, C. L. (2016). The changing nature of professional and managerial work: issues and challenges from an empirical study of the UK. In Perspectives on contemporary professional work: challenges and experiences (60-85)

Language Use in the Multinational Corporation: The Role of Special Languages and Corporate Idiolects (2016)
Book Chapter
(2016). Language Use in the Multinational Corporation: The Role of Special Languages and Corporate Idiolects. In The Palgrave Handbook of Economics and Language

Theoretical Foundations for Evidence-Based Health Informatics: Why? How? (2016)
Book Chapter
(2016). Theoretical Foundations for Evidence-Based Health Informatics: Why? How?. In Exploring Complexity in Health: An Interdisciplinary Systems Approach (614 - 618). https://doi.org/10.3233/978-1-61499-678-1-614

A scientific approach to health informatics requires sound theoretical foundations. Health informatics implementation would be more effective if evidence-based and guided by theories about what is likely to work in what circumstances. We report on a... Read More about Theoretical Foundations for Evidence-Based Health Informatics: Why? How?.

The Need for Evidence in Health Informatics. (2016)
Book Chapter
(2016). The Need for Evidence in Health Informatics. In Evidence-Based Health Informatics (3 - 13)

While the use of health IT applications has increased rapidly over past decades, this does not compare strongly with other business sectors. Both reluctance to invest in, and lack of demand to use IT systems may in part be due to lack of robust evide... Read More about The Need for Evidence in Health Informatics..

The Need for Evidence in Health Informatics (2016)
Book Chapter
(2016). The Need for Evidence in Health Informatics. In Studies in Health Technology and Informatics (3 - 13)

Evolution of EU Action against Human Trafficking (2016)
Book Chapter
(2016). Evolution of EU Action against Human Trafficking. In Research Handbook on EU Criminal Law (422 - 440)