University Website Design in International Student Recruitment: Some Reflections

Mogaji, Emmanuel

Abstract

This chapter proposes a new conceptual framework of university website design as a communication tool in marketing higher education to international students. It provides some perspectives as to why current web advertising may not be an effective marketing strategy and offers a few website design as an effective marketing tool to reach out to international students across the globe. The author proposes that in addition to the standard information on academic programs and tuition fees, university websites could be customized to provide specific information for different regions regarding country affiliations, cultural needs and admission requirements.

Citation

Mogaji, E. (2016). University Website Design in International Student Recruitment: Some Reflections. In International Marketing of Higher Education (99-117). Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-54291-5_5

• Online Publication Date: Sep 16, 2016
• Publication Date: 2016
• Deposit Date: Jun 1, 2023
• Pages: 99-117
• Book Title: International Marketing of Higher Education
• ISBN: 9781137542908; 9781137542915
• DOI: https://doi.org/10.1057/978-1-137-54291-5_5
• Additional Information: First Online: 16 September 2016