How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
(2024)
Journal Article
This article sheds light on the profound impact of technology on consumer behavior, specifically focusing on the rise of generative AI tools. It highlights how these advancements have revolutionized consumer engagement, purchase decision‐making, and... Read More about How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy.