Social media business networks and SME performance: A rural–urban comparative analysis
(2021)
Journal Article
Tiwasing, P. (2021). Social media business networks and SME performance: A rural–urban comparative analysis. Growth and Change, 52(3), 1892-1913. https://doi.org/10.1111/grow.12501
Social media business networks provide small- and medium-sized enterprises (SMEs) with a modern platform to network, resulting in improved business performance. However, rural SMEs are less likely to access these networks and often underperform urban... Read More about Social media business networks and SME performance: A rural–urban comparative analysis.