Outputs (1137)

Brand Management: An Introduction through Storytelling (2021)
Book
Mogaji, E. (2021). Brand Management: An Introduction through Storytelling. Springer. https://doi.org/10.1007/978-3-030-66119-9

An accessible text for branding beginners that avoids technical jargon

Includes coverage of cutting edge issues and hot topics such as brand ethics, social media, brand love and brand hate

Equips students with the main concepts and theories to... Read More about Brand Management: An Introduction through Storytelling.

Ethical Branding (2021)
Book Chapter
Mogaji, E. (2021). Ethical Branding. In Brand Management (21-42). Springer. https://doi.org/10.1007/978-3-030-66119-9_2

Doing business the right way is important but often the question is: What is right? Ethics is not something that should be left and just considered as an afterthought. Ethical actions should be integral, inherent and intentional. It should be fully i... Read More about Ethical Branding.

Brand in the Digital Era (2021)
Book Chapter
Mogaji, E. (2021). Brand in the Digital Era. In Brand Management (145-158). Springer. https://doi.org/10.1007/978-3-030-66119-9_7

Digital channels and assets are becoming an integral part of business practices and brands need to use them effectively to communicate and position their brands. Being digital requires being open to re-examining your entire way of doing business. It... Read More about Brand in the Digital Era.

Brand Philosophy (2021)
Book Chapter
Mogaji, E. (2021). Brand Philosophy. In Brand Management (43-61). (1). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-66119-9_3

Brexit and skill shortages: an empirical analysis of UK SMEs (2021)
Journal Article
Tiwasing, P. (2021). Brexit and skill shortages: an empirical analysis of UK SMEs. Economics and Business Letters, 10(1), 9-15. https://doi.org/10.17811/ebl.10.1.2021.9-15

This paper examines the perspectives of SMEs on Brexit and skill shortages using cross-sectional data of 2,969 SMEs from a UK Government’s Small Business survey for 2016. The logistic regression with clustered standard errors is applied to analyse th... Read More about Brexit and skill shortages: an empirical analysis of UK SMEs.

Financial well-being of sportswomen (2021)
Journal Article
Mogaji, E., Badejo, F. A., Charles, S., & Millisits, J. (2021). Financial well-being of sportswomen. International Journal of Sport Policy and Politics, 13(2), 299-319. https://doi.org/10.1080/19406940.2021.1903530

Despite efforts to increase female participation and representation in sport, there has been little scholarly focus on sportswomen’s financial wel–being. The purpose of this study is to address this gap in the literature and to contribute to broadeni... Read More about Financial well-being of sportswomen.

Making work: The knowledge economy, automation, and industrial strategy (2021)
Book Chapter
O'Donovan, N. (2021). Making work: The knowledge economy, automation, and industrial strategy. In The Political Economy of Industrial Strategy in the UK. Agenda Publishing

An Empirical Investigation of U.K. Environmental Targets Disclosure: The Role of Environmental Governance and Performance (2021)
Journal Article
Moussa, T., Kotb, A., & Helfaya, A. (2021). An Empirical Investigation of U.K. Environmental Targets Disclosure: The Role of Environmental Governance and Performance. European Accounting Review, 31(4), 1 - 35. https://doi.org/10.1080/09638180.2021.1890173

Although an increasing number of companies have publicly declared environmental targets (ETs), scant research has been conducted in this area. This study, therefore, investigates the extent of corporate environmental targets disclosure (ETD) and empi... Read More about An Empirical Investigation of U.K. Environmental Targets Disclosure: The Role of Environmental Governance and Performance.

Marketing bank services to financially vulnerable customers: evidence from an emerging economy (2021)
Journal Article
Mogaji, E., Adeola, O., Ebo Hinson, R., Phong Nguyen, N., Nwoba, A. C., & Soetan, T. O. (2021). Marketing bank services to financially vulnerable customers: evidence from an emerging economy. International Journal of Bank Marketing, 39(3), 402-428. https://doi.org/10.1108/ijbm-07-2020-0379

Purpose
This study aims to explore how banks in Nigeria are marketing financial services to financially vulnerable customers.

Design/methodology/approach
A multiple case study research strategy was used to analyse three commercial banks and two... Read More about Marketing bank services to financially vulnerable customers: evidence from an emerging economy.

From Sustainable Global Value Chains to Circular Economy—Different Silos, Different Perspectives, but Many Opportunities to Build Bridges (2021)
Journal Article
(2021). From Sustainable Global Value Chains to Circular Economy—Different Silos, Different Perspectives, but Many Opportunities to Build Bridges. Circular Economy and Sustainability, https://doi.org/10.1007/s43615-021-00015-2

A growing interest in the circular economy concept has pushed the discourse in various management-related disciplines beyond established boundaries, with calls to better address how such a model may be developed in a world of global value chains. Sti... Read More about From Sustainable Global Value Chains to Circular Economy—Different Silos, Different Perspectives, but Many Opportunities to Build Bridges.