Muhammad Imran
Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
Imran, Muhammad; Ghani Khwaja, Muddasar; Zaib Abbasi, Amir; Hameed, Athar
Citation
Imran, M., Ghani Khwaja, M., Zaib Abbasi, A., & Hameed, A. (2024). Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector. In Consumer Brand Relationships in Tourism - An International Perspective (273–297). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-59535-6_15
| Acceptance Date | Nov 12, 2024 |
|---|---|
| Online Publication Date | Nov 12, 2024 |
| Publication Date | 2024-11 |
| Deposit Date | Dec 20, 2024 |
| Publisher | Springer Nature [academic journals on nature.com] |
| Pages | 273–297 |
| Book Title | Consumer Brand Relationships in Tourism - An International Perspective |
| ISBN | 978-3-031-59534-9 |
| DOI | https://doi.org/10.1007/978-3-031-59535-6_15 |
| Public URL | https://keele-repository.worktribe.com/output/1017895 |
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