Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model
(2025)
Journal Article
Chakraborty, D., Behl, A., Shankar, A., & Gundala, R. (2025). Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model. Communications of the Association for Information Systems, https://doi.org/10.17705/1CAIS.05540
Outputs (1101)
Digital Video Advertising Strategies: Grow Your Brand with Online Videos (2025)
Book
Jayawardena, N., Ross, M., Quach, S., Thaichon, P., & Behl, A. (2025). Digital Video Advertising Strategies: Grow Your Brand with Online Videos. Emerald
Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals (Ed. by A. Behl) (2025)
Book
Krishnan, C., Behl, A., & Varma, A. (2025). C. Krishnan, A. Behl, & A. Varma (Eds.). Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals (Ed. by A. Behl). World Scientific Publishing. https://doi.org/10.1142/14158This book provides a comprehensive guide on integrating sustainability into organizational strategy, HR practices, and overall business growth. It begins by highlighting the importance of aligning business strategies with the Sustainable Development... Read More about Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals (Ed. by A. Behl).
Digital Transformation: A Business Imperative (Ed. by A. Behl) (2025)
Book
Behl, A., & Sampat, B. (2025). Digital Transformation: A Business Imperative (Ed. by A. Behl). Taylor & Francis (Routledge). https://doi.org/10.4324/9781003626640Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital t... Read More about Digital Transformation: A Business Imperative (Ed. by A. Behl).
The ChatGPT Revolution How Conversational AI is Transforming Customer Service and Business Operations (Ed. by A. Behl) (2025)
Book
Behl, A., Krishnan, C., Malik, P., & Gautam, S. (2025). A. Behl, C. Krishnan, P. Malik, & S. Gautam (Eds.). The ChatGPT Revolution How Conversational AI is Transforming Customer Service and Business Operations (Ed. by A. Behl). EmeraldDelving into ChatGPT’s architecture and ability to generate human-like text, chapters go beyond technical explanations, exploring the factors contributing to ChatGPT's widespread adoption and its significance in society and industry. The work showcas... Read More about The ChatGPT Revolution How Conversational AI is Transforming Customer Service and Business Operations (Ed. by A. Behl).
An Analysis of Machine Learning Models Appliedin Credit Card Fraud Detection (2025)
Presentation / Conference Contribution
Saha, A. K. (2025, May). An Analysis of Machine Learning Models Appliedin Credit Card Fraud Detection. Presented at IEEE International Conference on Electro Information Technology, Valparaiso, Indiana, USA
AI’s Impact on Academic Research Integrity: Guidelines from the Editors of Journal of Global Marketing (2025)
Journal Article
Gandhi, S., Ahmed, M. S., Huang, L., Behl, A., & Manrai, A. K. (2025). AI’s Impact on Academic Research Integrity: Guidelines from the Editors of Journal of Global Marketing. Journal of Global Marketing, 1-4. https://doi.org/10.1080/08911762.2025.2488060
What makes the metaverse lovable? Unveiling the interplay between immersive experiences, engagement and the triangular theory of love (2025)
Journal Article
Kumar, A., Shankar, A., Behl, A., & Zhang, J. Z. (2025). What makes the metaverse lovable? Unveiling the interplay between immersive experiences, engagement and the triangular theory of love. Online Information Review, https://doi.org/10.1108/OIR-08-2023-0427Purpose
The research investigates the influence of immersive experiences (sensory, feel, think and behavioural) on user engagement in the metaverse. It also examines the influence of user engagement on intimacy, passion and commitment. Lastly, the s... Read More about What makes the metaverse lovable? Unveiling the interplay between immersive experiences, engagement and the triangular theory of love.
Is it just green? Asymmetry behavior of returns in green investments (2025)
Journal Article
Rehman, M. U., Nautiyal, N., & Vo, X. V. (2025). Is it just green? Asymmetry behavior of returns in green investments. International Review of Economics and Finance, 100, Article 104088. https://doi.org/10.1016/j.iref.2025.104088Green investments have gained significant attention over the past decade whether it be stocks or fixed-income securities. Such increasing coherence between the green assets is diluting diversification gains which is another reason for the increasing... Read More about Is it just green? Asymmetry behavior of returns in green investments.
Trade union representatives in distribution: experiences of work and representing workers during Covid-19 (2025)
Thesis
Evans, B. A. Trade union representatives in distribution: experiences of work and representing workers during Covid-19. (Thesis). Keele University. https://keele-repository.worktribe.com/output/1109902This thesis seeks to investigate how union representatives (reps) in distribution workplaces navigated the Covid-19 pandemic. Specifically, it seeks to explore the changing experience of work in the essential workplace of distribution centres during... Read More about Trade union representatives in distribution: experiences of work and representing workers during Covid-19.