Financial Services Consumers

Soetan, Taiwo O.; Mogaji, Emmanuel

Abstract

Financial services are integral to economic activities, necessitating a deep understanding of the diverse array of customers engaging with service providers. This chapter explores consumer segmentation within Nigeria's dynamic financial services landscape, acknowledging the significance of grasping the nuances of financial services provision. It delineates three primary categories of customers: personal consumers, business consumers, and specialized consumers. The chapter underscores the importance of strategic marketing initiatives, continuous improvement of customer service standards, and product development to meet evolving consumer needs. By addressing practical facets, it equips readers with actionable insights aimed at fostering mutually beneficial relationships between banks and their clientele, contributing to the vibrancy and resilience of Nigeria's financial services sector.

Citation

Soetan, T. O., & Mogaji, E. (2024). Financial Services Consumers. In Financial Services in Nigeria (163-188). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_6

• Online Publication Date: Aug 17, 2024
• Publication Date: Aug 17, 2024
• Deposit Date: Dec 18, 2024
• Publisher: Springer Nature [academic journals on nature.com]
• Peer Reviewed: Peer Reviewed
• Pages: 163-188
• Series Title: Sustainable Development Goals Series
• Series ISSN: 2523-3092; 2523-3084
• Edition: 1
• Book Title: Financial Services in Nigeria
• Chapter Number: 6
• ISBN: 978-3-031-62342-4; 978-3-031-62339-4
• DOI: https://doi.org/10.1007/978-3-031-62340-0_6
• Public URL: https://keele-repository.worktribe.com/output/1019508
• Publisher URL: https://link.springer.com/chapter/10.1007/978-3-031-62340-0_6
• Additional Information: First Online: 17 August 2024