Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon

Kolade, Seun; Ugboma, Ogochukwu; Madichie, Nnamdi; Mogaji, Emmanuel

Abstract

The Detty December webinar brought together experts in entrepreneurship, marketing, transportation, tourism, and policy development to explore the cultural, economic, and policy dimensions of this growing seasonal phenomenon in Africa, particularly in Nigeria and Ghana. Discussions highlighted how Detty December is shaping business opportunities, urban mobility, digital engagement, and economic growth. Key themes included Entrepreneurship & Business Opportunities, emphasizing how businesses can capitalize on tourism, hospitality, and digital marketing. Transport & Logistics Challenges addressed urban congestion and mobility solutions. Marketing, Branding & Commercialization explored how digital engagement and influencer marketing can globalize Detty December. Policy Implications & Urban Planning focused on government strategies to optimize infrastructure and tourism policies. This report summarizes key insights from the webinar, providing a foundation for further research, business strategies, and policy interventions to enhance Detty December as an economic and cultural opportunity.

Citation

Kolade, S., Ugboma, O., Madichie, N., & Mogaji, E. Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon. London

• Working Paper Type: Discussion Paper
• Online Publication Date: Mar 7, 2025
• Publication Date: Mar 7, 2025
• Deposit Date: Mar 7, 2025
• Public URL: https://keele-repository.worktribe.com/output/1105232