Brands at work: the search for meaning in mundane work
Citation
(2015). Brands at work: the search for meaning in mundane work. Organization Studies, 29 - 53. https://doi.org/10.1177/0170840614553382
Publication Date | Jan 1, 2015 |
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Journal | Organization Studies |
Print ISSN | 0170-8406 |
Electronic ISSN | 1741-3044 |
Publisher | SAGE Publications |
Pages | 29 - 53 |
DOI | https://doi.org/10.1177/0170840614553382 |
Keywords | brand, call centres, employee branding, ethnography, identity, organizational control |
Public URL | https://keele-repository.worktribe.com/output/403640 |
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