Amanda Juliet Carrod
“A plea for a renaissance”:Dorothy Todd’s Modernist experiment in British Vogue, 1922 -1926
Carrod, Amanda Juliet
This is not a fashion paper: Modernism, Dorothy Todd and British Vogue "Style is thinking."
In 1922, six years after its initial inception in England, Vogue magazine began to be edited by Dorothy Todd. Her spell in charge of the already renowned magazine, which had begun its life in America in 1892, lasted until only 1926. These years represent somewhat of an anomaly in the flawless history of the world's most famous fashion magazine, and study of the editions from this era reveal a Vogue that few would expect. Dorothy Todd, the most enigmatic and undocumented figure in the history of the magazine and, arguably within the sphere of popular publications in general, used Vogue as the vehicle through which to promote the innovative forms in art and literature that were emerging at the beginning of the twentieth century. Through her inclusion of artists and writers whom we would now consider to be the influential makers of modernism, Todd turned Vogue into an advanced literary and social review and thus a magazine of modernism. Preconceptions which regard Vogue as a mere mass circulated fashion glossy need necessarily be dismissed before reading this work, as the Vogue of 1922-1926 presented the fashions of the body alongside the “fashions of the mind"2 This research will demonstrate both the extent of Vogue's transformation into a modernist magazine and to seek to locate the lost editor of Dorothy Todd. Such a meticulous project has never yet to be undertaken. Dorothy Todd's Vogue can be no longer dismissed as mere frivolity in the frenzied and tumultuous intellectual climate of the inter-war period.
|Publication Date||Jun 1, 2015|