Geetika Jain g.jain@keele.ac.uk
10. Marketers shifting from the Herd to the Swarm Fizz or Fizzle?
Jain, Geetika; Rakesh, S; Chatley, A; Patil, VA; Patil, MR; Chaudhary, N; Barge, DS; More, DK; Bhola, SS; Kulkarni, S; Altekar, S; Mahajan, S; Patil, GB
Authors
S Rakesh
A Chatley
VA Patil
MR Patil
N Chaudhary
DS Barge
DK More
SS Bhola
S Kulkarni
S Altekar
S Mahajan
GB Patil
Citation
Jain, G., Rakesh, S., Chatley, A., Patil, V., Patil, M., Chaudhary, N., Barge, D., More, D., Bhola, S., Kulkarni, S., Altekar, S., Mahajan, S., & Patil, G. (2014). 10. Marketers shifting from the Herd to the Swarm Fizz or Fizzle?. Management Research,
| Journal Article Type | Article |
|---|---|
| Publication Date | 2014-07 |
| Deposit Date | May 30, 2023 |
| Journal | Management Research |
| Print ISSN | 1536-5433 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Public URL | https://keele-repository.worktribe.com/output/427257 |
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