Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Africa Is Not a Country: Rebranding and Repositioning Africa as a Continent
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2021). Africa Is Not a Country: Rebranding and Repositioning Africa as a Continent. In Marketing Brands in Africa (237-259). Springer International Publishing. https://doi.org/10.1007/978-3-030-77204-8_11
| Online Publication Date | Sep 12, 2021 |
|---|---|
| Publication Date | 2021 |
| Deposit Date | May 30, 2023 |
| Pages | 237-259 |
| Series Title | Palgrave Studies of Marketing in Emerging Economies |
| Book Title | Marketing Brands in Africa |
| ISBN | 9783030772031; 9783030772048 |
| DOI | https://doi.org/10.1007/978-3-030-77204-8_11 |
| Additional Information | First Online: 12 September 2021 |
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