Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Mogaji, E. (2021). Africa Is Not a Country: Rebranding and Repositioning Africa as a Continent. In Marketing Brands in Africa (237-259). Springer International Publishing. https://doi.org/10.1007/978-3-030-77204-8_11
Online Publication Date | Sep 12, 2021 |
---|---|
Publication Date | 2021 |
Deposit Date | May 30, 2023 |
Pages | 237-259 |
Series Title | Palgrave Studies of Marketing in Emerging Economies |
Book Title | Marketing Brands in Africa |
ISBN | 9783030772031; 9783030772048 |
DOI | https://doi.org/10.1007/978-3-030-77204-8_11 |
Additional Information | First Online: 12 September 2021 |
Fashion marketing in the metaverse
(2023)
Journal Article
Women entrepreneurs in transport family business: a perspective article
(2023)
Journal Article
About Keele Repository
Administrator e-mail: research.openaccess@keele.ac.uk
This application uses the following open-source libraries:
Apache License Version 2.0 (http://www.apache.org/licenses/)
Apache License Version 2.0 (http://www.apache.org/licenses/)
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search