Disclaimers in Real Estate Print Advertisements

Mogaji, Emmanuel

Abstract

Buying a home is considered a major financial decision and one of the most expensive purchases an individual can ever make. Making an informed choice is, therefore, considered vitally important. While acknowledging the complex and multi-faceted due diligence that buyers usually invest before buying houses, the role of advertisements in marketing new-build homes cannot be overemphasised. Like in other regulated markets, advertisers are expected to put disclaimers in their advertisements to warn prospective buyers about what they are buying.

Citation

Mogaji, E. (2021). Disclaimers in Real Estate Print Advertisements. In Advances in Advertising Research (Vol. XI) (91-103). Springer. https://doi.org/10.1007/978-3-658-32201-4_7

• Online Publication Date: Sep 2, 2021
• Publication Date: Sep 2, 2021
• Deposit Date: May 31, 2023
• Publisher: Springer
• Pages: 91-103
• Book Title: Advances in Advertising Research (Vol. XI)
• ISBN: 978-3-658-32200-7; 978-3-658-32203-8
• DOI: https://doi.org/10.1007/978-3-658-32201-4_7
• Publisher URL: https://link.springer.com/chapter/10.1007/978-3-658-32201-4_7
• Additional Information: First Online: 2 September 2021