Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

Mogaji, Emmanuel

Abstract

Provides insight on growing areas such as sustainability, luxury, digital, trends and psychology

Offers an understanding of the structure of the fashion industry and how this differs in emerging markets

Offers a range of case studies and insights from emerging markets

Citation

Mogaji, E. (2022). F. Brooksworth, E. Mogaji, & G. Bosah (Eds.). Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7

• Book Type: Edited Book
• Online Publication Date: Dec 6, 2022
• Publication Date: Dec 7, 2022
• Deposit Date: Jun 1, 2023
• Publisher: Palgrave Macmillan
• Series Title: Palgrave Studies of Marketing in Emerging Economies
• Book Title: Palgrave Studies of Marketing in Emerging Economies
• ISBN: 978-3-031-07325-0; 978-3-031-07328-1
• DOI: https://doi.org/10.1007/978-3-031-07326-7