Chipo Mukonza
Green Marketing: An Introduction
Mukonza, Chipo; Hinson, Robert E.; Adeola, Ogechi; Adisa, Isaiah; Mogaji, Emmanuel; Kirgiz, Ayça Can
Authors
Citation
Mukonza, C., Hinson, R. E., Adeola, O., Adisa, I., Mogaji, E., & Kirgiz, A. C. (2021). Green Marketing: An Introduction. In Green Marketing in Emerging Markets (3-14). Springer International Publishing. https://doi.org/10.1007/978-3-030-74065-8_1
| Online Publication Date | Aug 18, 2021 |
|---|---|
| Publication Date | 2021 |
| Deposit Date | Jun 1, 2023 |
| Pages | 3-14 |
| Series Title | Palgrave Studies of Marketing in Emerging Economies |
| Series ISSN | 2730-5554 |
| Book Title | Green Marketing in Emerging Markets |
| Chapter Number | 1 |
| ISBN | 9783030740641 |
| DOI | https://doi.org/10.1007/978-3-030-74065-8_1 |
| Additional Information | First Online: 18 August 2021 |
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