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Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education: An Abstract

Jain, Varsha; Mogaji, Emmanuel; Sharma, Himani; Babbili, Anantha

Authors

Varsha Jain

Himani Sharma

Anantha Babbili



Citation

Jain, V., Mogaji, E., Sharma, H., & Babbili, A. (2022). Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education: An Abstract. In Celebrating the Past and Future of Marketing and Discovery with Social Impact (381-382). Springer International Publishing. https://doi.org/10.1007/978-3-030-95346-1_120

Online Publication Date Jun 30, 2022
Publication Date 2022
Deposit Date Jun 1, 2023
Pages 381-382
Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Series ISSN 2363-6165
Book Title Celebrating the Past and Future of Marketing and Discovery with Social Impact
ISBN 9783030953454; 9783030953461
DOI https://doi.org/10.1007/978-3-030-95346-1_120
Public URL https://keele-repository.worktribe.com/output/433385
Additional Information First Online: 30 June 2022; Conference Acronym: AMSAC-WC; Conference Name: Academy of Marketing Science Annual Conference - World Marketing Congress; Conference Year: 2021; Conference Start Date: 1 June 2021; Conference End Date: 4 June 2021; Conference ID: amsacwc2021; Conference URL: https://www.ams-web.org/event/2021AMSVirtualAC-WMC


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