Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Koohang, Alex; Nord, Jeretta Horn; Ooi, Keng-Boon; Tan, Garry Wei-Han; Al-Emran, Mostafa; Aw, Eugene Cheng-Xi; Mohammed Baabdullah, Abdullah; Buhalis, Dimitrios; Cham, Tat-Huei; Dennis, Charles; Dutot, Vincent; Dwivedi, Yogesh K.; Hughes, Laurie; Mogaji, Emmanuel; Pandey, Neeraj; Phau, Ian; Raman, Ramakrishnan; Sharma, Anshuman; Sigala, Marianna; Ueno, Akiko; Wong, Lai-Wan

Abstract

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Citation

Koohang, A., Nord, J. H., Ooi, K., Tan, G. W., Al-Emran, M., Aw, E. C., …Wong, L. (2023). Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 63(3), 735-765. https://doi.org/10.1080/08874417.2023.2165197

• Journal Article Type: Review
• Acceptance Date: Feb 3, 2023
• Online Publication Date: Feb 3, 2023
• Publication Date: May 4, 2023
• Deposit Date: Jun 1, 2023
• Journal: Journal of Computer Information Systems
• Print ISSN: 0887-4417
• Electronic ISSN: 2380-2057
• Publisher: Taylor and Francis
• Peer Reviewed: Peer Reviewed
• Volume: 63
• Issue: 3
• Pages: 735-765
• DOI: https://doi.org/10.1080/08874417.2023.2165197
• Keywords: Computer Networks and Communications; Education; Information Systems
• Additional Information: Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ucis20; Published: 2023-02-03