David Round d.j.g.round@keele.ac.uk
What makes the brand name of an established product important to a consumer?
Round, DG
Authors
Citation
Round, D. (2013, December). What makes the brand name of an established product important to a consumer?. Paper presented at Academy of Marketing Brand, Corporate Identity and Reputation SIG Conference, Porto, Portugal
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Brand, Corporate Identity and Reputation SIG Conference |
| Conference Location | Porto, Portugal |
| Deposit Date | Jun 5, 2023 |
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