Untangling the brand name from the branded entity The conceptualisation and value of the established brand name

Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity (2017)
Conference Proceeding

The role of brands in the definition and preservation of ethnic cultural heritage (2017)
Conference Proceeding

When and why does the name of the brand still matter? (2017)
Journal Article

When the name of the brand still matters: Developing a temporal perspective towards the equity of the brand name element (2016)
Presentation / Conference

When and why do established brand names remain important for consumers? (2015)
Presentation / Conference