Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2018). Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity. Advance, https://doi.org/10.31124/advance.7203275
| Journal Article Type | Other |
|---|---|
| Publication Date | Oct 29, 2018 |
| Deposit Date | Feb 22, 2024 |
| Publisher | SAGE Publications |
| Peer Reviewed | Not Peer Reviewed |
| DOI | https://doi.org/10.31124/advance.7203275 |
| Publisher URL | https://advance.sagepub.com/doi/full/10.31124/advance.7203275.v1 |
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