Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation

Behl, Abhishek; Sampat, Brinda; Gaur, Jighyasu; Pereira, Vijay; Laker, Benjamin; Shankar, Amit; Shi, Yangyan; Roohanifar, Mohammad

Abstract

This study investigates gamification's role in promoting sustainable green supply chain management practices (GSCMP), examining what no study has before. The theoretical lens of self-determination and goal-setting enabled the design of a systematic questionnaire to gather data from companies in the retail industry. In total, 254 responses were obtained. The theoretical model was tested using Warp partial least square (PLS) 7.0. The findings suggest that gamification positively impacts GSCMP. Specifically, it helps increase goal commitment and green supply chain management, ultimately leading to improved sustainable supply chain performance. Additionally, gameful experience moderates the link between digital servitization and goal commitment. Furthermore, firm age does not affect sustainable performance, whereas, it is positively affected by firm size. The findings not only contribute to the literature on sustainable supply chain, servitization, gamification, digital technology adoption, and the above-mentioned theories, but also suggest that by using gamification to promote GSCMP, businesses can improve their overall sustainable performance.

Citation

Behl, A., Sampat, B., Gaur, J., Pereira, V., Laker, B., Shankar, A., …Roohanifar, M. (2024). Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation. Technovation, 129, Article 102915. https://doi.org/10.1016/j.technovation.2023.102915

• Journal Article Type: Article
• Acceptance Date: Oct 25, 2023
• Online Publication Date: Nov 15, 2023
• Publication Date: 2024-01
• Deposit Date: Jun 24, 2024
• Journal: Technovation
• Print ISSN: 0166-4972
• Electronic ISSN: 1879-2383
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 129
• Article Number: 102915
• DOI: https://doi.org/10.1016/j.technovation.2023.102915
• Keywords: Servitization; Green supply chain management; Gamification; Sustainability; Innovation; Digital technology; Goal commitment
• Public URL: https://keele-repository.worktribe.com/output/855829
• Publisher URL: https://www.sciencedirect.com/science/article/pii/S0166497223002262?via%3Dihub