Amit Shankar
How to enhance consumer experience over mobile wallet: a data-driven approach
Shankar, Amit; Behl, Abhishek
Citation
Shankar, A., & Behl, A. (2023). How to enhance consumer experience over mobile wallet: a data-driven approach. Journal of Strategic Marketing, 31(4), https://doi.org/10.1080/0965254X.2021.1999306
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Oct 22, 2021 |
| Online Publication Date | Nov 10, 2021 |
| Publication Date | May 19, 2023 |
| Deposit Date | Jul 11, 2024 |
| Journal | Journal of Strategic Marketing |
| Print ISSN | 0965-254X |
| Electronic ISSN | 1466-4488 |
| Publisher | Routledge |
| Peer Reviewed | Peer Reviewed |
| Volume | 31 |
| Issue | 4 |
| DOI | https://doi.org/10.1080/0965254X.2021.1999306 |
| Keywords | Mobile wallet; consumerexperience; mixed-methodapproach; data-drivenstrategy; online reviews |
| Public URL | https://keele-repository.worktribe.com/output/855959 |
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