Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective

Raj, Sahil; Sampat, Brinda; Behl, Abhishek; Jain, Kokil

Abstract

The study uses a multi-theoretical approach and the three behavioural theories of Behavioural Reasoning Theory (BRT), Self-Determination Theory (SDT), and Innovation Resistance Theory (IRT) to analyze the motivation of senior citizens to use Virtual Reality (VR) technology for religious tourism. The survey was completed by 300 senior citizens, and PLS-SEM was used to evaluate the results. The study examined the moderating influence of place familiarity on senior citizens intentions to use VR technology. The findings show that the attitude and intention to adopt VR technology are influenced by perceived ease of use, perceived enjoyment, perceived usefulness, and immersion. Also, tradition and image barriers play an influencing role in forming a negative attitude toward adopting VR technology for religious tourism.

Citation

Raj, S., Sampat, B., Behl, A., & Jain, K. (2023). Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective. Tourism Recreation Research, 48(6), 983-999. https://doi.org/10.1080/02508281.2023.2246735

• Journal Article Type: Article
• Acceptance Date: Jul 20, 2023
• Online Publication Date: Aug 24, 2023
• Publication Date: 2023
• Deposit Date: Jul 2, 2024
• Journal: Tourism Recreation Research
• Print ISSN: 0250-8281
• Electronic ISSN: 2320-0308
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 48
• Issue: 6
• Pages: 983-999
• DOI: https://doi.org/10.1080/02508281.2023.2246735
• Public URL: https://keele-repository.worktribe.com/output/856146
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/02508281.2023.2246735