Matthew Hutchinson m.hutchinson@keele.ac.uk
Navigating the ‘wild west’: governance challenges and solutions in (un)healthy esports sponsorship
Hutchinson, Matthew; Peng, Qi; Gillooly, Leah
Authors
Qi Peng
Leah Gillooly
Citation
Hutchinson, M., Peng, Q., & Gillooly, L. (2024). Navigating the ‘wild west’: governance challenges and solutions in (un)healthy esports sponsorship. International Journal of Sport Policy and Politics, https://doi.org/10.1080/19406940.2024.2442928
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Nov 19, 2024 |
| Online Publication Date | Dec 17, 2024 |
| Publication Date | Dec 17, 2024 |
| Deposit Date | Nov 20, 2024 |
| Publicly Available Date | Nov 21, 2024 |
| Journal | International Journal of Sport Policy and Politics |
| Print ISSN | 1940-6940 |
| Publisher | Routledge |
| Peer Reviewed | Peer Reviewed |
| DOI | https://doi.org/10.1080/19406940.2024.2442928 |
| Keywords | esports, sponsorship, governance, (un)healthy brands, multi-stakeholder, individual responsiblisation |
| Public URL | https://keele-repository.worktribe.com/output/979724 |
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Navigating the ‘wild west’: governance challenges and solutions in (un)healthy esports sponsorship
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https://creativecommons.org/licenses/by/4.0/
Publisher Licence URL
https://creativecommons.org/licenses/by/4.0/
Copyright Statement
The final version of this accepted manuscript and all relevant information related to it, including copyrights, can be found on the publisher website
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