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Navigating the ‘wild west’: governance challenges and solutions in (un)healthy esports sponsorship

Hutchinson, Matthew; Peng, Qi; Gillooly, Leah

Authors

Qi Peng

Leah Gillooly



Citation

Hutchinson, M., Peng, Q., & Gillooly, L. (2024). Navigating the ‘wild west’: governance challenges and solutions in (un)healthy esports sponsorship. International Journal of Sport Policy and Politics, https://doi.org/10.1080/19406940.2024.2442928

Journal Article Type Article
Acceptance Date Nov 19, 2024
Online Publication Date Dec 17, 2024
Publication Date Dec 17, 2024
Deposit Date Nov 20, 2024
Publicly Available Date Nov 21, 2024
Journal International Journal of Sport Policy and Politics
Print ISSN 1940-6940
Publisher Routledge
Peer Reviewed Peer Reviewed
DOI https://doi.org/10.1080/19406940.2024.2442928
Keywords esports, sponsorship, governance, (un)healthy brands, multi-stakeholder, individual responsiblisation
Public URL https://keele-repository.worktribe.com/output/979724

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