How does dataveillance drive consumer online payment resistance?
(2021)
Journal Article
Shankar, A., Yadav, R., Behl, A., & Gupta, M. (2023). How does dataveillance drive consumer online payment resistance?. Journal of Consumer Marketing, 40(2), 224-234. https://doi.org/10.1108/JCM-03-2021-4555
Purpose This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these me... Read More about How does dataveillance drive consumer online payment resistance?.