An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots?
(2021)
Book Chapter
Raghubansie, A., & Samaradivakara, C. A. (2021). An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots?. . IGI Global. https://doi.org/10.4018/978-1-7998-7192-7.ch020
All Outputs (2)
Digital Learning for Sustainability: An Interactive Magazine for Students, Academics and Expert Practitioners (2014)
Book Chapter
Raghubansie, A., Corbett, W., Boom, K., & Weaver, L. (2015). Digital Learning for Sustainability: An Interactive Magazine for Students, Academics and Expert Practitioners. . Springer International Publishing. https://doi.org/10.1007/978-3-319-10690-8_1