Antonius Raghubansie a.raghubansie@keele.ac.uk
An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots?
Raghubansie, Antonius; Samaradivakara, Chandrani A.
Authors
Chandrani A. Samaradivakara
Citation
Raghubansie, A., & Samaradivakara, C. A. (2021). An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots?. . IGI Global. https://doi.org/10.4018/978-1-7998-7192-7.ch020
| Publication Date | 2021 |
|---|---|
| Deposit Date | Jul 5, 2023 |
| Pages | 362-379 |
| ISBN | 9781799871927; 9781799871941 |
| DOI | https://doi.org/10.4018/978-1-7998-7192-7.ch020 |
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