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A Comprehensive Model for Developing SME Net Zero Capability Incorporating Grey Literature (2023)
Journal Article
Olarewaju, T., Dani, S., & Jabbar, A. (2023). A Comprehensive Model for Developing SME Net Zero Capability Incorporating Grey Literature. Sustainability, 15(5), 4459 - 4459. https://doi.org/10.3390/su15054459

SMEs collectively account for a significant proportion of greenhouse gas emissions and so there is a need for urgent action to be taken by SMEs in the journey to achieve net zero. In this article, we provide a comprehensive conceptual framework for S... Read More about A Comprehensive Model for Developing SME Net Zero Capability Incorporating Grey Literature.

Tabloid Tales: How the British Tabloid Press Shaped the Brexit Vote (2023)
Journal Article
Simpson, K., & Startin, N. (2023). Tabloid Tales: How the British Tabloid Press Shaped the Brexit Vote. Journal of Common Market Studies, 61(2), 302 - 322. https://doi.org/10.1111/jcms.13386

This article focuses on the role of the British tabloid press (BTP), and specifically the eurosceptic press, as a ‘supply-side’ influence on the 2016 EU referendum. First, we focus on the BTP and its role as an ‘agenda-setter’ in shaping eurosceptic... Read More about Tabloid Tales: How the British Tabloid Press Shaped the Brexit Vote.

The Weakest Link? Job Quality and Active Labour Market Policy in the UK (2023)
Book Chapter
Green, A., & Sissons, P. (2023). The Weakest Link? Job Quality and Active Labour Market Policy in the UK. . https://doi.org/10.1332/policypress/9781529222999.003.0006

In a significant change to the UK social security system, the introduction of Universal Credit has seen the broadening of labour market activation to cover a larger number of population sub-groups. This change has also prompted a greater concern with... Read More about The Weakest Link? Job Quality and Active Labour Market Policy in the UK.

‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ (2023)
Journal Article
Jayawardena, N. S., Thaichon, P., Quach, S., Razzaq, A., & Behl, A. (2023). ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’. Journal of Business Research, 160, Article 113739. https://doi.org/10.1016/j.jbusres.2023.113739

Using the social psychology theory of elaboration likelihood model (ELM), we present a conceptual model of persuading consumer attitudes through virtual and augmented reality advertisements. We begin this paper with a systematic literature review tha... Read More about ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’.

Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective (2023)
Journal Article
Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143, 1-16. https://doi.org/10.1016/j.chb.2023.107710

In the last decade, eWOM has arguably become the most preferred way for consumers to seek and share consumption-related information. eWOM as a research topic also garnered huge attention from the research community, which led to the vast academic lit... Read More about Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective.

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness (2023)
Journal Article
Sharma, I., Jain, K., Behl, A., Baabdullah, A., Giannakis, M., & Dwivedi, Y. (2023). Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness. Internet Research, 33(5), 1727-1749. https://doi.org/10.1108/INTR-07-2022-0563

Purpose Deepfakes are fabricated content created by replacing an original image or video with someone else. Deepfakes have recently become commonplace in politics, posing serious challenges to democratic integrity. The advancement of AI-enabled tech... Read More about Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness.

Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies (2023)
Journal Article
Bhardwaj, S., Behl, A., & Pereira, V. (2023). Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies. Annals of Operations Research, https://doi.org/10.1007/s10479-023-05186-9

This study aims to propose an integrative framework on data analytics in medium and small enterprise (MSME) with an in-depth systematic review of existing literature evidenced through empirical case studies. An exclusive systematic review on data ana... Read More about Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies.

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)
Journal Article
Koohang, A., Nord, J. H., Ooi, K., Tan, G. W., Al-Emran, M., Aw, E. C., …Wong, L. (2023). Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 63(3), 735-765. https://doi.org/10.1080/08874417.2023.2165197

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to al... Read More about Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation.

Asymmetric effects of geopolitical risks and uncertainties on green bond markets (2023)
Journal Article
Tang, Y., Chen, X. H., Sarker, P. K., & Baroudi, S. (2023). Asymmetric effects of geopolitical risks and uncertainties on green bond markets. Technological Forecasting and Social Change, 189, Article 122348. https://doi.org/10.1016/j.techfore.2023.122348

This paper examines the asymmetric effects of the United States Economic Policy Uncertainty (USEPU), Geopolitical Threats (GPRT), Geopolitical Acts (GPRA), and the West Texas Intermediate (WTI) crude oil on Green Bond returns. Our study analyses USEP... Read More about Asymmetric effects of geopolitical risks and uncertainties on green bond markets.

The Dark Side of Gamification in Interactive Marketing (2023)
Book Chapter
(2023). The Dark Side of Gamification in Interactive Marketing. In The Palgrave Handbook of Interactive Marketing. Springer. https://doi.org/10.1007/978-3-031-14961-0_40

Gamification has captivated people's interests from all walks of life, including marketing managers. Incorporating game mechanics in a non-gaming context like social media marketing, email marketing, customer relationship management, e-commerce, and... Read More about The Dark Side of Gamification in Interactive Marketing.

Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management (2023)
Journal Article
Behl, A., Singh, R., Pereira, V., & Laker, B. (2023). Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management. Technological Forecasting and Social Change, 189, Article 122363. https://doi.org/10.1016/j.techfore.2023.122363

Originating in Germany, Industry 4.0 quickly became the new standard with industries adopting it worldwide. However, in the hurry to become digitalized for increasing production and efficiency, industries have failed at embracing the sustainability a... Read More about Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management.

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation (2023)
Journal Article
Behl, A., Kamboj, S., Sarmah, B., Pereira, V., Sharma, K., Gulzar Rammal, H., & Arrigo, E. (2023). Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation. International Marketing Review, 40(4), 739-773. https://doi.org/10.1108/IMR-11-2021-0325

Purpose This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP) in hybrid offerings. In addition, it investigates the moderatin... Read More about Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation.

Geopolitical Uncertainty and Banking Risk: International Evidence (2023)
Other
Banna, H., Alam, A., Alam, A. W., & Chen, X. H. (2023). Geopolitical Uncertainty and Banking Risk: International Evidence. [Preprint]

We study the impact of geopolitical uncertainty on banking risk. Using a large sample of 21,618 unique banks over a period from 2010 to 2021, our results reveal that geopolitical risk (GPR) significantly increases (erodes) banking risk (stability). T... Read More about Geopolitical Uncertainty and Banking Risk: International Evidence.

Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization (2023)
Journal Article
Sood, K., Singh, S., Behl, A., Sindhwani, R., Kaur, S., & Pereira, V. (2023). Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization. Resources Policy, 81, Article 103235. https://doi.org/10.1016/j.resourpol.2022.103235

Industry 4.0 technologies have been revolutionizing the financial sector over the past few decades through the emergence of disruptive technologies. These disruptive technologies have also given rise to a new monetary taxonomy known as “digital curre... Read More about Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization.

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach (2023)
Journal Article
Behl, A., Jayawardena, N., Nigam, A., Pereira, V., Shankar, A., & Jebarajakirthy, C. (2023). Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158, 1-13. https://doi.org/10.1016/j.jbusres.2023.113662

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakehol... Read More about Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach.

Nationalism in Internationalism: Ireland's Relationship with the European Union (2023)
Book
Holmes, M., & Simpson, K. (2023). Nationalism in Internationalism: Ireland's Relationship with the European Union. Springer. https://doi.org/10.1007/978-3-031-09289-3

Examines the Irish-EU relationship based on a theoretical re-interpretation of its narrative Offers a broader perspective considering Irish-EU relations in the years of the financial crisis and Brexit Examines the way in which nationalism has b... Read More about Nationalism in Internationalism: Ireland's Relationship with the European Union.