10. Marketers shifting from the Herd to the Swarm Fizz or Fizzle?

Jain, Geetika; Rakesh, S; Chatley, A; Patil, VA; Patil, MR; Chaudhary, N; Barge, DS; More, DK; Bhola, SS; Kulkarni, S; Altekar, S; Mahajan, S; Patil, GB

10. Marketers shifting from the Herd to the Swarm Fizz or Fizzle? (2014)
Journal Article
Jain, G., Rakesh, S., Chatley, A., Patil, V., Patil, M., Chaudhary, N., Barge, D., More, D., Bhola, S., Kulkarni, S., Altekar, S., Mahajan, S., & Patil, G. (2014). 10. Marketers shifting from the Herd to the Swarm Fizz or Fizzle?. Management Research,

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