Skip to main content

Research Repository

Advanced Search

All Outputs (75)

Typology of Music in Advertising (2019)
Preprint / Working Paper
Mogaji, E. Typology of Music in Advertising

Music in advertisement is influential and can be emotionally appealing, and it has become a common element and a crucial feature. The choice of which type of music used is a conscious and creative decision that needs to be strategic. While previous s... Read More about Typology of Music in Advertising.

Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements (2019)
Preprint / Working Paper
Mogaji, E. Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements

Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirica... Read More about Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements.

Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications. (2019)
Preprint / Working Paper
Mogaji, E. Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications

Australia was the only developed country to avoid a technical recession during the 2008 global financial crisis, but ten years later, Australian banks now must deal with allegations of misconduct which warrants establishing a royal commission into th... Read More about Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications..

Cyber Risk Management for the Internet of Things (2019)
Preprint / Working Paper
Radanliev, P., Charles De Roure, D., R.C. Nurse, J., Burnap, P., Anthi, E., Uchenna, A., Maddox, L., Santos, O., & Mantilla Montalvo, R. Cyber Risk Management for the Internet of Things

The Internet-of-Things (IoT) enables enterprises to obtain profits from data but triggers data protection questions and new types of cyber risk. Cyber risk regulations for the IoT however do not exist. The IoT risk is not included in the cyber securi... Read More about Cyber Risk Management for the Internet of Things.

Cyber Risk in IoT Systems (2019)
Preprint / Working Paper
Radanliev, P., De Roure, D. C., Maple, C., Nurse, J. R., Nicolescu, R., & Ani, U. Cyber Risk in IoT Systems

In this paper we present an understanding of cyber risks in the Internet of Things (IoT), we explain why it is important to understand what IoT cyber risks are and how we can use risk assessment and risk management approaches to deal with these chall... Read More about Cyber Risk in IoT Systems.

Brand Guideline (2019)
Preprint / Working Paper
Mogaji, E. Brand Guideline

Companies spend a considerable amount of money to develop their brand identities. It is not a cheap commercial endeavour. Given the importance of brand identities as intangible assets for organisations, the ability to strategically manage them is cri... Read More about Brand Guideline.

In the absence of values and ideologies, Party-switching in Nigeria is inevitable. (2018)
Preprint / Working Paper
Mogaji, E. In the absence of values and ideologies, Party-switching in Nigeria is inevitable

This paper aims to explore the absence of values and ideologies within the political parties and how it contributes towards party switching, using the Nigerian political scene as a focus point. The personal values and ideologies of individual politic... Read More about In the absence of values and ideologies, Party-switching in Nigeria is inevitable..

Examining Consumer-Brand Relationships in the UK Energy Sector A Social Media Perspective (2018)
Preprint / Working Paper
Mogaji, E., Ukpabi, D., & Olaleye, S. Examining Consumer-Brand Relationships in the UK Energy Sector A Social Media Perspective

With social media transforming how customers interact with brands, this study explores the consumer –brand relationship in UK energy sector which has a reputation for lack of trust by customers. Using user-generated contents on Facebook pages of the... Read More about Examining Consumer-Brand Relationships in the UK Energy Sector A Social Media Perspective.

Is the Current Threshold for Diagnosis of 'Abnormality', Including Non ST Elevation Myocardial Infarction, Using Raised High Sensitivity Troponin Appropriate for a Hospital Population? The CHARIOT Study (2018)
Preprint / Working Paper
Mariathas, M., Allan, R., Ramamoorthy, S., Olechowski, B., Hinton, J., Azor, M., Nicholas, Z., Calver, A., Corbett, S., Rawlins, J., Simpson, I., Wilkinson, J., Kwok, C. S., Cook, P., Mamas, M. A., & Curzen, N. Is the Current Threshold for Diagnosis of 'Abnormality', Including Non ST Elevation Myocardial Infarction, Using Raised High Sensitivity Troponin Appropriate for a Hospital Population? The CHARIOT Study

Objective: To define the 99th percentile of high sensitivity cardiac troponin I (hs-cTnI) concentration for a hospital population.

Design: Prospective study of 20,000 consecutive patients undergoing blood sampling for any reason at a large teachin... Read More about Is the Current Threshold for Diagnosis of 'Abnormality', Including Non ST Elevation Myocardial Infarction, Using Raised High Sensitivity Troponin Appropriate for a Hospital Population? The CHARIOT Study.

Improved CRISPR-based suppression gene drives mitigate resistance and impose a large reproductive load on laboratory-contained mosquito populations (2018)
Preprint / Working Paper
Hammond, A. M., Kyrou, K., Gribble, M., Karlsson, X., Morianou, I., Galizi, R., Beaghton, A., Crisanti, A., & Nolan, T. (2018). Improved CRISPR-based suppression gene drives mitigate resistance and impose a large reproductive load on laboratory-contained mosquito populations

Abstract CRISPR-based genes drives bias their own inheritance and can be used to modify entire populations of insect vectors of disease as a novel form of sustainable disease control. Gene drives designed to interfere with female fertility can suppre... Read More about Improved CRISPR-based suppression gene drives mitigate resistance and impose a large reproductive load on laboratory-contained mosquito populations.

The Role of AGB Stars Feedback in Sustaining Galaxy Evolution (2016)
Preprint / Working Paper
Javadi, A., Van Loon, J., & Khosroshahi, H. The Role of AGB Stars Feedback in Sustaining Galaxy Evolution

We have conducted a near-infrared monitoring campaign at the UK InfraRed Telescope, of the Local Group spiral galaxy M33. The main aim was to identify stars in the very final stage of their evolution, and for which the luminosity is more directly rel... Read More about The Role of AGB Stars Feedback in Sustaining Galaxy Evolution.

Nucleosynthesis simulations for a wide range of nuclear production sites from NuGrid (2008)
Preprint / Working Paper
Herwig, F., Fryer, C., Hirschi, R., Bennett, M., L. Fryer, C., Diehl, S., Hungerford, A., Magkotsios, G., Pignatari, M., Rockefeller, G., Timmes, F., X. Timmes, F., & Young, P. Nucleosynthesis simulations for a wide range of nuclear production sites from NuGrid

Simulations of nucleosynthesis in astrophysical environments are at the intersection of nuclear physics reaction rate research and astrophysical applications, for example in the area of galactic chemical evolution or near-field cosmology. Unfortunate... Read More about Nucleosynthesis simulations for a wide range of nuclear production sites from NuGrid.

Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets
Preprint / Working Paper
Mba-Kalu, E., & Mogaji, E. Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets. London

This report provides a summary of the TRATSEDI webinar focused on "Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets." The webinar addressed the crucial need for efficient logistics in emerging economies, particular... Read More about Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets.