University Website Design in International Student Recruitment: Some Reflections
(2016)
Book Chapter
Mogaji, E. (2016). University Website Design in International Student Recruitment: Some Reflections. In International Marketing of Higher Education (99-117). Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-54291-5_5
This chapter proposes a new conceptual framework of university website design as a communication tool in marketing higher education to international students. It provides some perspectives as to why current web advertising may not be an effective mar... Read More about University Website Design in International Student Recruitment: Some Reflections.