Outputs (2)

Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention (2018)
Book Chapter
Ukpabi, D., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2019). Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention. In Information and Communication Technologies in Tourism 2019 (450-460). Springer. https://doi.org/10.1007/978-3-030-05940-8_35

The purpose of this study is to empirically test a model that examines the roles of offline activities and customer value creation on tourists’ continuance use of online travel communities (OTCs). Hypotheses were tested through a sample of 251 respon... Read More about Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention.

Emotional Appeals Presented by Financial Services (2018)
Book Chapter
Mogaji, E. (2018). Emotional Appeals Presented by Financial Services. In Emotional Appeals in Advertising Banking Services (47-56). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78756-299-820181004