Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Emotional Appeals Presented by Financial Services
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2018). Emotional Appeals Presented by Financial Services. In Emotional Appeals in Advertising Banking Services (47-56). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78756-299-820181004
| Online Publication Date | Apr 16, 2018 |
|---|---|
| Publication Date | 2018-05 |
| Deposit Date | Jun 1, 2023 |
| Pages | 47-56 |
| Book Title | Emotional Appeals in Advertising Banking Services |
| Chapter Number | 3 |
| ISBN | 978-1-78756-302-5 |
| DOI | https://doi.org/10.1108/978-1-78756-299-820181004 |
| Public URL | https://keele-repository.worktribe.com/output/432941 |
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