Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Emotional Appeals Presented by Financial Services
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2018). Emotional Appeals Presented by Financial Services. In Emotional Appeals in Advertising Banking Services (47-56). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78756-299-820181004
| Online Publication Date | Apr 16, 2018 |
|---|---|
| Publication Date | 2018-05 |
| Deposit Date | Jun 1, 2023 |
| Pages | 47-56 |
| Book Title | Emotional Appeals in Advertising Banking Services |
| Chapter Number | 3 |
| ISBN | 978-1-78756-302-5 |
| DOI | https://doi.org/10.1108/978-1-78756-299-820181004 |
| Public URL | https://keele-repository.worktribe.com/output/432941 |
You might also like
Fashion marketing in the metaverse
(2023)
Journal Article
Women entrepreneurs in transport family business: a perspective article
(2023)
Journal Article
Downloadable Citations
About Keele Repository
Administrator e-mail: research.openaccess@keele.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search