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Outputs (10)

B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands (2022)
Journal Article
Mogaji, E., Restuccia, M., Lee, Z., & Nguyen, N. P. (2023). B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108, 237-250. https://doi.org/10.1016/j.indmarman.2022.12.003

This research explored important questions concerning how top-performing African B2B service brands position their brands in this increasingly globalised, technology-driven and competitive digital ecosystem. In Study 1, we performed a content analysi... Read More about B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.

Equitable active transport for female cyclists (2022)
Journal Article
Mogaji, E., & Uzondu, C. (2022). Equitable active transport for female cyclists. Transportation Research Part D: Transport and Environment, 113, 103506. https://doi.org/10.1016/j.trd.2022.103506

This study addresses the call for new insights to improve equity in active transportation systems by exploring the experiences of female cyclists in Lagos, Nigeria. Qualitative data were collected and triangulated from three different sources – four... Read More about Equitable active transport for female cyclists.

The composition of data economy: a bibliometric approach and TCCM framework of conceptual, intellectual and social structure (2022)
Journal Article
Adewale Olaleye, S., Mogaji, E., Joseph Agbo, F., Ukpabi, D., & Gyamerah Adusei, A. (2023). The composition of data economy: a bibliometric approach and TCCM framework of conceptual, intellectual and social structure. Information Discovery and Delivery, 51(2), https://doi.org/10.1108/idd-02-2022-0014

Purpose The data economy mainly relies on the surveillance capitalism business model, enabling companies to monetize their data. The surveillance allows for transforming private human experiences into behavioral data that can be harnessed in the mar... Read More about The composition of data economy: a bibliometric approach and TCCM framework of conceptual, intellectual and social structure.

Enhancing the work placement experience of students with disabilities (2022)
Journal Article
Mogaji, E., & Nguyen, N. P. (2022). Enhancing the work placement experience of students with disabilities. Industry and Higher Education, 36(6), 768-783. https://doi.org/10.1177/09504222221122958

Work placement learning enhances self-efficacy and work readiness for students. However, students with disabilities often have a different experience with regard to work placements. With a growing number of people with disabilities in universities, i... Read More about Enhancing the work placement experience of students with disabilities.

The dark side of mobile money: Perspectives from an emerging economy (2022)
Journal Article
Mogaji, E., & Nguyen, N. P. (2022). The dark side of mobile money: Perspectives from an emerging economy. Technological Forecasting and Social Change, 185, 122045. https://doi.org/10.1016/j.techfore.2022.122045

Advancements in money transfer protocols have resulted in the growth of financial technology (FinTech) and the acceleration of digitalisation, yet studies have often focused on the advantages of adopting these protocols without empirically recognisin... Read More about The dark side of mobile money: Perspectives from an emerging economy.

Guest editorial: Artificial intelligence in financial services marketing (2022)
Journal Article
Mogaji, E., Farquhar, J. D., van Esch, P., Durodié, C., & Perez-Vega, R. (2022). Guest editorial: Artificial intelligence in financial services marketing. International Journal of Bank Marketing, 40(6), 1097-1101. https://doi.org/10.1108/ijbm-09-2022-617

Artificial intelligence (AI) technologies have been incorporated into marketing where big data has been used to develop hyper-personalized profiles of customers (Payne et al., 2021) predicting consumer demand and creating targeted advertisements (Mog... Read More about Guest editorial: Artificial intelligence in financial services marketing.

Obesity, family units and social marketing intervention: evidence from Nigeria (2022)
Journal Article
Nwoba, A. C., Mogaji, E., Zahoor, N., Donbesuur, F., & Alam, G. M. (2022). Obesity, family units and social marketing intervention: evidence from Nigeria. European Journal of Marketing, 56(11), 2892-2927. https://doi.org/10.1108/ejm-08-2021-0662

Purpose Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent obesity in the Nigerian society. Design/me... Read More about Obesity, family units and social marketing intervention: evidence from Nigeria.

Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria (2022)
Journal Article
Mogaji, E. (2022). Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria. Transportation Research Part D: Transport and Environment, 105, Article 103206. https://doi.org/10.1016/j.trd.2022.103206

With their inherent economic and infrastructure challenges, developing countries must assess commuters’ travel behaviour and establish whether consumers’ desire for sustainable transportation is feasible or merely wishful thinking. Using a qualitativ... Read More about Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria.

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences (2022)
Journal Article
Kaur, J., Mogaji, E., Wadera, D., & Gupta, S. (2022). Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences. Society and Business Review, 17(3), 441-468. https://doi.org/10.1108/sbr-08-2021-0132

Purpose This study aims to investigate the domestic sustainable consumption practices in Indian households and the motivations to do so. These practices also contribute to environment management and its impact on Indian society through the action of... Read More about Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences.