Outputs (4)

University Website Design in International Student Recruitment: Some Reflections (2016)
Book Chapter
Mogaji, E. (2016). University Website Design in International Student Recruitment: Some Reflections. In International Marketing of Higher Education (99-117). Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-54291-5_5

This chapter proposes a new conceptual framework of university website design as a communication tool in marketing higher education to international students. It provides some perspectives as to why current web advertising may not be an effective mar... Read More about University Website Design in International Student Recruitment: Some Reflections.

Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data (2016)
Journal Article
Mogaji, E., Farinloye, T., & Aririguzoh, S. (2016). Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business and Management, 3(1), 1223389. https://doi.org/10.1080/23311975.2016.1223389

Social media provides a huge amount of data and rich market insight, and has changed the way customers interact with brands. This interaction is of great concern for any organisation as it transfers the power to shape brand image from advertisers to... Read More about Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data.

Marketing strategies of United Kingdom universities during clearing and adjustment (2016)
Journal Article
Mogaji, E. (2016). Marketing strategies of United Kingdom universities during clearing and adjustment. International Journal of Educational Management, 30(4), https://doi.org/10.1108/ijem-11-2014-0147

Purpose Clearing system in UK enable students without a University place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money, this... Read More about Marketing strategies of United Kingdom universities during clearing and adjustment.

This advert makes me cry: Disclosure of emotional response to advertisement on Facebook (2016)
Journal Article
Mogaji, E., & Wright, L. T. (2016). This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. Cogent Business and Management, 3(1), https://doi.org/10.1080/23311975.2016.1177906

As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hun... Read More about This advert makes me cry: Disclosure of emotional response to advertisement on Facebook.