Dr Emmanuel Mogaji's Outputs (2)

Green Marketing in Emerging Markets (2021)
Book
(2021). C. Mukonza, R. E. Hinson, O. Adeola, I. Adisa, E. Mogaji, & A. C. Kirgiz (Eds.), Green Marketing in Emerging Markets. Springer International Publishing. https://doi.org/10.1007/978-3-030-74065-8

Reveals what the developments in green marketing mean for businesses operating in emerging economies

Sheds light on green marketing as an integrated and strategic process

Provides a conceptual and empirical overview of the topic of Green Market... Read More about Green Marketing in Emerging Markets.

Brand Management: An Introduction through Storytelling (2021)
Book
Mogaji, E. (2021). Brand Management: An Introduction through Storytelling. Springer. https://doi.org/10.1007/978-3-030-66119-9

An accessible text for branding beginners that avoids technical jargon

Includes coverage of cutting edge issues and hot topics such as brand ethics, social media, brand love and brand hate

Equips students with the main concepts and theories to... Read More about Brand Management: An Introduction through Storytelling.