Green Marketing in Emerging Markets

Abstract

Reveals what the developments in green marketing mean for businesses operating in emerging economies

Sheds light on green marketing as an integrated and strategic process

Provides a conceptual and empirical overview of the topic of Green Marketing

Citation

(2021). C. Mukonza, R. E. Hinson, O. Adeola, I. Adisa, E. Mogaji, & A. C. Kirgiz (Eds.), Green Marketing in Emerging Markets. Springer International Publishing. https://doi.org/10.1007/978-3-030-74065-8

• Book Type: Other
• Online Publication Date: Aug 17, 2021
• Publication Date: 2021
• Deposit Date: Jun 1, 2023
• Series Title: Palgrave Studies of Marketing in Emerging Economies
• Series ISSN: 2730-5554
• Book Title: Palgrave Studies of Marketing in Emerging Economies
• ISBN: 9783030740658
• DOI: https://doi.org/10.1007/978-3-030-74065-8