A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers
(2025)
Journal Article
Wood, R. (2025). A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers. Social Media + Society, 11(2), https://doi.org/10.1177/20563051251323028
How do Instagram sustainability influencers communicate criticisms of consumer culture, and try to promote more sustainable alternatives, in the context of a platform and industry that seeks to promote consumption by design? Drawing on an ethnography... Read More about A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers.