Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
(2024)
Book Chapter
Imran, M., Ghani Khwaja, M., Zaib Abbasi, A., & Hameed, A. (2024). Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector. In Consumer Brand Relationships in Tourism - An International Perspective (273–297). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-59535-6_15
Dr Muddasar Ghani Khwaja's Outputs (3)
Assessing dynamics of ecotourism using multi-methods analysis (2024)
Journal Article
Ali, J., Khwaja, M. G., Alsolamy, M., Aljehani, S., Alblowi, K., & Alotaibi, M. G. (2024). Assessing dynamics of ecotourism using multi-methods analysis. Journal of Ecotourism, 1-21. https://doi.org/10.1080/14724049.2024.2414822Purpose: Ecotourism promotes sustainable and responsible travel and tours. It preserves nature and sustains and promotes the environment. The study focused on assessing the dynamics of ecotourism and its impacts on socio-economic development. Methodo... Read More about Assessing dynamics of ecotourism using multi-methods analysis.
Requirement engineering and project performance: mediating effect of communication effectiveness, change readiness, stakeholder engagement and moderating effect of team cohesion (2024)
Journal Article
Ali Turi, J., Al Kharusi, S., Ghani Khwaja, M., Rezaur Razzak, M., & Bashir, S. (2024). Requirement engineering and project performance: mediating effect of communication effectiveness, change readiness, stakeholder engagement and moderating effect of team cohesion. Engineering, Construction and Architectural Management, https://doi.org/10.1108/ECAM-12-2023-1273Purpose
This study aims to investigate the influence of requirement engineering (RE) on project performance (PP) in the context of NEOM* in Saudi Arabia. The study also aims to examine the relationship between three components of RE, evolving market... Read More about Requirement engineering and project performance: mediating effect of communication effectiveness, change readiness, stakeholder engagement and moderating effect of team cohesion.