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Dr Muddasar Ghani Khwaja's Outputs (3)

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector (2024)
Book Chapter
Imran, M., Ghani Khwaja, M., Zaib Abbasi, A., & Hameed, A. (2024). Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector. In Consumer Brand Relationships in Tourism - An International Perspective (273–297). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-59535-6_15

Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination (2023)
Book Chapter
Hussain, K., Zaib Abbasi, A., Khwaja, M. G., & Ding Hooi, T. (2023). Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination. In Handbook of Customer Engagement in Tourism Marketing (201-217). Elgar Online. https://doi.org/10.4337/9781802203943.00023

Consumer engagement dimensions consist of cognitive, affective and behavioral engagement. These dimensions can trigger consumer buying decisions. In the current study, we aim to investigate the cognitive, affective and behavioral engagement in the to... Read More about Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination.

Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement (2023)
Book Chapter
Hussain, K., Zaib Abbasi, A., Khwaja, M. G., Hussain, A., & Ding Hooi, T. (2023). Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement. In Brand Co-Creation Tourism Research. Apple Adacemic Press. https://doi.org/10.1201/9781003336228

In this study, we aim to study the factors that affect the perceived value of images carrying the details of tourist locations posted on social networking sites (SNSs) and its effect on customer brand engagement in tourist locations. To empirically t... Read More about Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement.