Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Brand Philosophy
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2021). Brand Philosophy. In Brand Management (43-61). (1). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-66119-9_3
| Online Publication Date | Apr 2, 2021 |
|---|---|
| Publication Date | Apr 3, 2021 |
| Deposit Date | May 31, 2023 |
| Publisher | Palgrave Macmillan |
| Pages | 43-61 |
| Edition | 1 |
| Book Title | Brand Management |
| Chapter Number | 3 |
| ISBN | 978-3-030-66118-2 |
| DOI | https://doi.org/10.1007/978-3-030-66119-9_3 |
| Additional Information | First Online: 3 April 2021 |
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