Introduction to Digital Video Advertising: Innovative Industry Trends

Jayawardena, Nirma; Ross, Mitchell; Quach, Sara; Thaichon, Park; Behl, Abhishek

Abstract

This chapter aims to provide an overview of digital video advertising with particular reference to video formats and strategies. This chapter discusses digital video advertising formats such as 3D, 2D, virtual reality (VR), augmented reality (AR), mixed reality (MR), and gamification elements. This section mainly focusses on innovative industry trends, including various applications of different video versions to advertise products. This represents a significant contribution to the marketing sector. This chapter thus offers a thorough overview of the impact of digital media on marketing and advertising. The use of digital technology to develop and carry out marketing and advertising plans will be explained to readers through this chapter. Thus, the authors listed the most significant digital media and advertising strategies, defined them, and described how to incorporate them into conventional marketing and advertising campaigns.

Citation

Jayawardena, N., Ross, M., Quach, S., Thaichon, P., & Behl, A. (2025). Introduction to Digital Video Advertising: Innovative Industry Trends. In Digital Video Advertising Strategies (3-12). (1). Emerald. https://doi.org/10.1108/978-1-83662-832-320251001

• Acceptance Date: Jul 10, 2025
• Online Publication Date: Jul 10, 2025
• Publication Date: Jul 10, 2025
• Deposit Date: Aug 18, 2025
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Pages: 3-12
• Edition: 1
• Book Title: Digital Video Advertising Strategies
• Chapter Number: 1
• ISBN: 9781836628330
• DOI: https://doi.org/10.1108/978-1-83662-832-320251001
• Public URL: https://keele-repository.worktribe.com/output/1367614
• Publisher URL: https://www.emerald.com/books/monograph/17388/chapter-abstract/94368133/Introduction-to-Digital-Video-Advertising?redirectedFrom=fulltext