Are all online hotel prices created dynamic?: An empirical assessment

Abstract

Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.

Citation

(2017). Are all online hotel prices created dynamic?: An empirical assessment. International Journal of Hospitality Management, 163-173. https://doi.org/10.1016/j.ijhm.2017.09.001

• Acceptance Date: Sep 1, 2017
• Publication Date: Oct 27, 2017
• Journal: International Journal of Hospitality Management
• Print ISSN: 0278-4319
• Publisher: Elsevier
• Pages: 163-173
• DOI: https://doi.org/10.1016/j.ijhm.2017.09.001
• Keywords: revenue management, online travel agents, dynamic pricing
• Publisher URL: https://doi.org/10.1016/j.ijhm.2017.09.001