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Are all online hotel prices created dynamic?: An empirical assessment


Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.

Acceptance Date Sep 1, 2017
Publication Date Oct 27, 2017
Journal International Journal of Hospitality Management
Print ISSN 0278-4319
Publisher Elsevier
Pages 163-173
Keywords revenue management, online travel agents, dynamic pricing
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