Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Brand Extension
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2021). Brand Extension. In Brand Management (181-205). Springer: Springer. https://doi.org/10.1007/978-3-030-66119-9_9
| Online Publication Date | Apr 3, 2021 |
|---|---|
| Publication Date | 2021 |
| Deposit Date | May 31, 2023 |
| Publisher | Springer |
| Pages | 181-205 |
| Book Title | Brand Management |
| Chapter Number | 9 |
| ISBN | 9783030661182 |
| DOI | https://doi.org/10.1007/978-3-030-66119-9_9 |
| Additional Information | First Online: 3 April 2021 |
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