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Sharenting: Pride, affect and the day‐to‐day politics of digital mothering

Lazard, Lisa; Capdevila, Rose; Dann, Charlotte; Locke, Abigail; Roper, Sandra

Authors

Lisa Lazard

Rose Capdevila

Charlotte Dann

Sandra Roper



Abstract

The coming together of parenting and routine posting on social networking sites has become a visible and recognisable theme, and the term “sharenting” has found a place in everyday talk to describe some forms of parental digital sharing practices. However, while social media has undoubtedly provided a space for parents to share experiences and receive support around parenting, sharenting remains a contestable issue. Thus, one reading of sharenting would be as a display of good parenting as mothers “show off” their children as a marker of success. However, the term also can be used pejoratively to describe parental oversharing of child-focused images and content. In this paper, we explore the practice of sharenting in terms of pride, affect and the politics of digital mothering in a neoliberal context to conclude that sharenting can be best understood as a complex affective and intersectional accomplishment that produces motherhood and family as communicative activities within digital social practices.

Citation

Lazard, L., Capdevila, R., Dann, C., Locke, A., & Roper, S. (2019). Sharenting: Pride, affect and the day‐to‐day politics of digital mothering. Social and Personality Psychology Compass, 13(4), Article ARTN e12443. https://doi.org/10.1111/spc3.12443

Journal Article Type Article
Online Publication Date Mar 6, 2019
Publication Date 2019-04
Deposit Date Jun 1, 2023
Journal Social and Personality Psychology Compass
Electronic ISSN 1751-9004
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 13
Issue 4
Article Number ARTN e12443
DOI https://doi.org/10.1111/spc3.12443
Keywords Social Psychology