Hatem El Gohary
Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising
El Gohary, Hatem; Raghubansie, Antonius
Citation
El Gohary, H., & Raghubansie, A. (2021). Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising. International - المجلة العلمیة للدراسات والبحوث المالیة والتجاریة, 2(1), 75-116. https://doi.org/10.21608/cfdj.2021.146712
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Feb 1, 2021 |
| Online Publication Date | Feb 1, 2021 |
| Publication Date | Feb 1, 2021 |
| Deposit Date | Jul 5, 2023 |
| Journal | المجلة العلمیة للدراسات والبحوث المالیة والتجاریة |
| Peer Reviewed | Peer Reviewed |
| Volume | 2 |
| Issue | 1 |
| Pages | 75-116 |
| DOI | https://doi.org/10.21608/cfdj.2021.146712 |
| Public URL | https://keele-repository.worktribe.com/output/513336 |
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