Antonius Raghubansie a.raghubansie@keele.ac.uk
An Investigation of the Evaluation of the Viral Marketing Research
Raghubansie, Antonius; El-Gohary, Hatem; Samaradivakara, Chandrani
Authors
Hatem El-Gohary
Chandrani Samaradivakara
Citation
Raghubansie, A., El-Gohary, H., & Samaradivakara, C. (2013). An Investigation of the Evaluation of the Viral Marketing Research. International Journal of Online Marketing, 3(4), 1-27. https://doi.org/10.4018/ijom.2013100101
| Journal Article Type | Article |
|---|---|
| Publication Date | Oct 1, 2013 |
| Deposit Date | Jul 5, 2023 |
| Journal | International Journal of Online Marketing |
| Print ISSN | 2156-1753 |
| Electronic ISSN | 2156-1745 |
| Publisher | IGI Global |
| Peer Reviewed | Peer Reviewed |
| Volume | 3 |
| Issue | 4 |
| Pages | 1-27 |
| DOI | https://doi.org/10.4018/ijom.2013100101 |
| Keywords | General Earth and Planetary Sciences; General Environmental Science |