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All Outputs (16)

Toward SME digital transformation in the supply chain context: the role of structural social and human capital (2022)
Journal Article
Lang, L. D., Behl, A., Duy Phuong, N. N., Gaur, J., & Dzung, N. T. (2023). Toward SME digital transformation in the supply chain context: the role of structural social and human capital. International Journal of Physical Distribution and Logistics Management, 53(4), 448-466. https://doi.org/10.1108/IJPDLM-12-2021-0525

Purpose Digital transformation (DT) and supply chain resilience have received increasing attention. Structural social capital (SSC) and human capital (HC) have recently been identified as strategic resources for small and medium-sized enterprises (S... Read More about Toward SME digital transformation in the supply chain context: the role of structural social and human capital.

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market (2022)
Journal Article
Dang Lang, L., Behl, A., Guzmán, F., Pereira, V., & Del Giudice, M. (2023). The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market. International Marketing Review, 40(1), 127-153. https://doi.org/10.1108/IMR-06-2021-0200

Purpose Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and sto... Read More about The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market.

Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification (2022)
Journal Article
Behl, A., Pereira, V., Sindhwani, R., Bhardwaj, S., Papa, A., & Hassan, Y. (2024). Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification. IEEE Transactions on Engineering Management, 1-15. https://doi.org/10.1109/TEM.2022.3216553

Digitalization has transformed businesses, especially during the ongoing pandemic. Firms have gradually moved to digital ecosystems and e-marketplaces. Digital transformation (DT) has helped firms improve profit margins, better engage customers, impr... Read More about Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification.

Exploring the boundaries of Neuromarketing through systematic investigation (2022)
Journal Article
Bhardwaj, S., Rana, G. A., Behl, A., & Gallego de Caceres, S. J. (2023). Exploring the boundaries of Neuromarketing through systematic investigation. Journal of Business Research, 154, Article 113371. https://doi.org/10.1016/j.jbusres.2022.113371

Neuromarketing literature has grown remarkably in recent years. Although the field has generated a diverse body of knowledge, we still find a dearth of studies classifying the existing literature into research themes and further presenting known and... Read More about Exploring the boundaries of Neuromarketing through systematic investigation.

CSR authenticity and micro-foundations of business: a systematic review (2022)
Journal Article
Hassan, Y., Pandey, J., Behl, A., Pereira, V., & Vaz, D. (2023). CSR authenticity and micro-foundations of business: a systematic review. Cross Cultural and Strategic Management (Cross Cultural & Strategic Management), 30(1), https://doi.org/10.1108/CCSM-11-2021-0213

Purpose The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, i.e. authentic. Authenticity is an important aspect of micro-foundations of... Read More about CSR authenticity and micro-foundations of business: a systematic review.

Building up more sustainable food supply chains: Implications for sustainable development (2022)
Journal Article
Tiep Le, T., Hung Kieu, X., Behl, A., & Pereira, V. (2022). Building up more sustainable food supply chains: Implications for sustainable development. Journal of Cleaner Production, 378, Article 134650. https://doi.org/10.1016/j.jclepro.2022.134650

The global supply chain experienced unprecedented disruption due to the Covid-19 crisis in a dynamic world. Consequently, this situation has resulted in many businesses' discontinuity or closure due to disruptions that seriously affect the possibilit... Read More about Building up more sustainable food supply chains: Implications for sustainable development.

Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective (2022)
Journal Article
Khalil, A., Shankar, A., Bodhi, R., Behl, A., & Ferraris, A. (in press). Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective. IEEE Transactions on Engineering Management, 1-11. https://doi.org/10.1109/TEM.2022.3202485

Recently, the food service delivery industry started using drones for delivering food. The drone food delivery services are not only beneficial for marketers but also provide several benefits to the consumers. Despite several advantages for different... Read More about Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective.

A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type (2022)
Journal Article
Verma, D., Prakash Dewani, P., Behl, A., Pereira, V., Dwivedi, Y., & Del Giudice, M. (2023). A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154, Article 113292. https://doi.org/10.1016/j.jbusres.2022.08.056

This paper investigates the antecedents and consequences of electronic word of mouth (eWOM) credibility using a meta-analysis technique. The extant literature provides inconsistent findings related to eWOM credibility. These inconsistencies are prima... Read More about A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type.

Public debt sustainability: a bibliometric co-citation visualization analysis (2022)
Journal Article
Kaur, A., Kumar, V., Sindhwani, R., Lata Singh, P., & Behl, A. (2024). Public debt sustainability: a bibliometric co-citation visualization analysis. International Journal of Emerging Markets, 19(4), 1090-1110. https://doi.org/10.1108/IJOEM-04-2022-0724

Purpose Due to the financial disturbances created by the COVID-19 pandemic and the burden on the government exchequer, it is expected to see a rise in the knowledge base of the research corpus so far as the government's fiscal sustainability is conc... Read More about Public debt sustainability: a bibliometric co-citation visualization analysis.

Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective (2022)
Journal Article
Behl, A., Dutta, P., Sheorey, P., & Kumar Singh, R. (2023). Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective. The TQM Journal, 35(1), 292-319. https://doi.org/10.1108/TQM-06-2020-0139

Purpose The study explores the role of dialogic public communication and information quality (IQ) in evaluating the operational performance of donation-based crowdfunding (DBC) tasks. These tasks are primarily used to support disaster relief operati... Read More about Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective.

What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling (2022)
Journal Article
Sindhwani, R., Behl, A., Sharma, A., & Gaur, J. (2024). What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling. International Journal of Logistics Research and Applications, 27(6), https://doi.org/10.1080/13675567.2022.2081672

Micro, small, and medium enterprises (MSMEs) play an essential role in economic growth. COVID-19 severely affected this sector, given its dependence on logistics. Logistics 4.0 is a progressive and vital technology for the MSME sector in developed ec... Read More about What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling.

Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain (2022)
Journal Article
Nigam, A., Behl, A., Pereira, V., & Sangal, S. (2023). Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. Industrial Management and Data Systems, https://doi.org/10.1108/IMDS-12-2021-0799

Purpose The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an eme... Read More about Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain.

Investor personality as a predictor of investment intention – mediating role of overconfidence bias and financial literacy (2022)
Journal Article
Jain, R., Sharma, D., Behl, A., & Kumar Tiwari, A. (2023). Investor personality as a predictor of investment intention – mediating role of overconfidence bias and financial literacy. International Journal of Emerging Markets, 18(12), 5680-5706. https://doi.org/10.1108/IJOEM-12-2021-1885

Purpose The purpose of this study is to examine the role of personality traits (PTs) of individual investors on their investment intention (II). Further, to study the mediating role of overconfidence (OC) bias and financial literacy (FL) on the rela... Read More about Investor personality as a predictor of investment intention – mediating role of overconfidence bias and financial literacy.

The survival of bike-sharing startups in China: an empirical analysis of the influencing factors (2022)
Journal Article
Zhou, Y., Park, S., Wang, Q., Zuopeng Zhang, J., & Behl, A. (2023). The survival of bike-sharing startups in China: an empirical analysis of the influencing factors. Kybernetes, 52(2), 566-584. https://doi.org/10.1108/K-12-2021-1378

Purpose Bike-sharing is popular worldwide, and it has led to a new development direction in green transportation. However, the collapse of many bike-sharing startups and residual social problems has brought about contradictions and challenges to the... Read More about The survival of bike-sharing startups in China: an empirical analysis of the influencing factors.

Exploring “what,” “why” and “how” of resilience in MSME sector: a m-TISM approach (2022)
Journal Article
Sindhwani, R., Hasteer, N., Behl, A., Varshney, A., & Sharma, A. (2023). Exploring “what,” “why” and “how” of resilience in MSME sector: a m-TISM approach. Benchmarking, 30(6), 1884-1911. https://doi.org/10.1108/BIJ-11-2021-0682

Purpose This will not be an overstatement to state that the micro, small and medium enterprise (MSME) industry is crucial and the vital driver of the world economy. It covers different fields and dimensions such as defense products, electrical compo... Read More about Exploring “what,” “why” and “how” of resilience in MSME sector: a m-TISM approach.